Graduate Medical Innovation Programs Information Sharing Webinar Series
Developing Common Language to Build Brand Awareness
Friday, December 9, 2016 2:00PM – 3:00PM CT
On Friday, December 9, a group of administrators involved/interested in Graduate Medical Innovation Programs participated in a webinar focused on developing common language across programs to build stronger brand awareness. The webinar was co-hosted by Jeff Garanich, City College of New York, and Eric Richardson, Rice University.
Participants: Eric Richardson, Jeff Garanich, Dr. G, Moose O’Donnell, Newton de Faria, Tanya Nocera, Amy Wright, Marissa Gray, Gary Brooking, Sabriya Stukes, Lyn Denend, Shuvo Roy, Al Hirschman, Tim Becker
The full notes of the webinar are linked at the bottom of this page.
Webinar Goal & Anticipated Outcome: To identify nomenclature that is common across Graduate Medical Innovation Programs and begin to develop language for a tagline that can be broadly adopted to help build stronger brand awareness.
The following provides a high-level summary of the nature of the discussion. Key take-aways and next steps include:
- Based on a pre-call survey (n=11), coupled with a robust discussion on the call, there were a number of terms and common language that resonated with participants:
- For prospective students
- Medical innovation
- Focus on hands-on training, applied learning
- For employers/industry
- Research and development
- High-level and foundational understanding of what is needed to carry a product through from design to implementation
- Both (student & employer)
- Including the term “medical” prior to “innovation” or other affiliated words helps to distinguish the program and highlight its unique qualities
- Health technology innovation, health technology, digital health, clinical
- Collaboration, partnerships
- For prospective students
- The group discussed the opportunities and challenges with adopting common language and terms across programs.
- Agreed more likely to adopt language in program descriptions, marketing materials, etc. as a way to begin making connections across programs
- Programs can have an “unofficial” tagline that can be used, as agreed to
- Next steps
- Webinar co-hosts have summarized the keywords and common language identified during call into a Google doc, all interested members of the group are asked to help rank words to begin narrowing down terms and identifying language that could inform a draft tagline
- To keep this dialog ongoing, consider topics for future webinars and share ideas with the full group and/or Moose O’Donnell (firstname.lastname@example.org) directly.